The most powerful marketing tool is WORD OF MOUTH! In Highly Recommended, author Paul Rand explains how customer recommendations in social media have transformed the way people buy. He shares the best tools to help your brand become the most discovered. Paul Rand is awesome because he is a visionary business strategist, social and digital marketer, and public relations professional. Social media has helped large brands build their reputations, and it has become a free and easy way of advertisement that the public can reach. The same way social media builds the reputation for businesses, it can also build you and your reputation as a brand. One of the most successful word of mouth marketing campaigns that I have witnessed was the Coca Cola “Share a Coke“. Consumers shared photos of their cokes and their friends’ cokes with their names that were printed on the bottles, with the tag line “Share a Coke“. This campaign was reported to have boosted Coca Cola’s U.S. sales for the first time in 10 years. Highly Recommended is “highly recommended” by marketing CEO’s all over the world. I can’t wait to give my review and Harness the Power of Word of Mouth!
*Note* I found my copy in my campus library. WIN!